ILTM (International Luxury Travel Market)

ILTM Cannes is hosted at the Palais des Festivals each December, positioning itself at the heart of luxe travel and hospitality. As the invitationonly showcase for ultrahighend travel providers, it gathers luxury tour operators, hoteliers, agents and travel influencers from around the world.

Though attendance figures vary by year, the event remains the benchmark for B2B networking in luxury tourism—ideal for curated dinners, networking lounges and personalised brand activations in an exclusive Riviera atmosphere.

Take a look at ILTM Cannes

Event Overview

A record-breaking 23rd edition from 2–5 December 2024 featured a staggering 85,000+ scheduled meetings between luxury travel advisors and brands.

2024 Highlights

Over 2,350 global buyers from 84 countries—30% of whom attended for the first time—connected with 2,350 brands and suppliers representing 105 countries.

An Opening Forum drew more than 3,000 attendees, featuring prominent voices like Merryn Somerset Webb (Bloomberg), Tyler Brûlé (Monocle), and Hyatt’s global well-being leadership, unveiling wellness research showing 74% of travelers now integrate wellness into their luxury itineraries.

Program & Highlights

ILTM 2024 introduced several expansive activations:

A 1,600 m² Accor “Grand Pavilion” on the Palais Beach

A new hospitality terrace by Leading Hotels of the World

A CannesX lifestyle bar

An experimental Belmond pavilion at the main entrance
Major luxury hotel brands—including Accor, Hilton, Hyatt, InterContinental, Marriott, and Preferred—significantly expanded their presence. New destination participants included Australia, Egypt, Oman, and Mauritius, while California, Brazil, Japan, and Croatia ramped up activity notably

Why This Matters for Clients ?

Media & Influence
more than 100 top-tier travel editors and media influencers attended, partaking in press conferences, speed‐networking and newsroom sessions—providing unparalleled global exposure to exhibiting brands.

Why It Matters for Clients
ILTM Cannes presents a prime opportunity for crafting personalized, high-end brand experiences—whether through immersive hospitality suites, VIP dinners, curate networking lounges, or branded beachside events. The elegant yet exclusive environment fosters deep connections with luxury stakeholders and creates strong visibility within the sector.