MIPCOM (International CoProduction & Content Market)

Held annually at the Palais des Festivals, MIPCOM is the world’s premier television and content industry event.

In October 2024, the 40th edition hosted around 10,500 delegates including some 3,240 buyers from over 110 countries across approximately 347 exhibitors

Content professionals converged for screenings, coproduction deals, innovation labs, and networking events. The newly expanded MIP Innovation Lab showcased FAST, AVOD, AI, Connected TV and streaming summits. This intense mix of content market activity made Cannes the global meeting point of the audiovisual world.

Take a look at MIPCOM 2025

Program Highlights

The 40th edition in October 2024 welcomed approximately 10,500 delegates representing 110 countries, including around 3,240 buyers.

In 2023, the previous 39th edition attracted over 11,000 participants from 100 countries, with about 3,500 buyers engaged in sales and content distribution.

The number of exhibitors rose to 347 in 2024, up from 320 in 2023, with 73 companies debuting, and the expo hosted 34 country pavilions (10 new in 2024), including Egypt, Malaysia, Nigeria, and Qatar.

Industry Focus & Global Reach

The event features keynotes and panel sessions with industry leaders addressing content trends, FAST & AVOD, AI integration, streaming strategies, and format licensing.

The recently expanded MIP Innovation Lab hosts thematic summits on FAST channels, AI, streaming, and connected TV, attracting tech-led newcomers to the market.

Industry Focus & Global Reach

MIPCOM brings together decision-makers from major networks, studios, streaming platforms, and production companies.
China served as Country of Honour in 2023, sending its largest delegation since 2019 over 300 representatives from 40 companies.
The Middle East delegation grew by 50% year-on-year, and Europe and North America remained strong buyer sources.

Why MIPCOM Matters for Corporate Luxury Events

High-profile networking platform: Ideal setting for brand activations, VIP dinners, themed lounges, or exclusive screenings alongside executive delegates and buyers.

Blend of business and culture: Busy exhibition floors by day, vibrant networking events and soirées by night—perfect for immersive corporate hospitality.

Content and tech synergy: With expanded AI, FAST and innovation zones, the event provides a modern and forward-looking backdrop ideal for tech-savvy or media-focused luxury experiences.