Event Agency for TFWA Cannes — Corporate Events & Brand Activations
TFWA World Exhibition brings together 7,000 travel retail professionals
every October in Cannes. For luxury and retail brands, it is the most
important trade event in the duty-free and travel retail calendar.
Cannes Event Agency has been managing corporate events and brand
activations at TFWA for 15 years. We handle full production so your
team focuses on business.
What We Do for Your Brand at TFWA
• Dinner & cocktail organisation
• Brand activation & stand production
• Beach, rooftop & villa decoration and setup
• Modular venue creation and branded spaces
• Sound systems & LED wall screens
• Furniture rental & custom interiors
• Large format digital printing
• Floral design & decoration
• Photocall, step & repeat & photo booth
• Shuttle services
• Staffing & concierge services
• Catering & private chef
• Venue finding across Cannes & the French Riviera
TFWA 2026 — Key Dates
TFWA World Exhibition takes place every October in Cannes.
We recommend getting in touch by July to secure your preferred
venues and suppliers.
Plan Your TFWA Presence
Tell us about your project and we’ll come back to you within 24 hours.
Take a look at Tax free 2026 video
Last year TFWA World Exhibition & Conference welcomed a record number of buyers and landlords to the show floor.
A total of 2,861 came to Cannes this year, a rise of 4% on the 2026 number, which was already up by a significant 15% on the previous year. 141 landlord companies attended including over 80 international airports, with airlines, cruise and ferry companies also strongly represented. Many top travel retailers came with considerably larger delegations than previous years.
The industry enthusiastically embraced the celebratory atmosphere of TFWA’s 40th anniversary, as nearly 4,000 people gathered at the Carlton Beach for the ‘Starry Night’ party on Wednesday evening.
Reflecting the truly global nature of the event, all regions of the world were well-represented, with a total of 7,456 visitors from around the globe attending in Cannes. This number marked a 2% increase over the 2026 visitor attendance.
The industry enthusiastically embraced the celebratory atmosphere of TFWA’s 40th anniversary, as nearly 4,000 people gathered at the Carlton Beach for the ‘Starry Night’ party on Wednesday evening.
On Monday morning, a panel of world-class speakers took the conference stage, filling the Grand Auditorium to capacity as delegates eagerly listened to three inspiring women whose stories captivated attendees throughout the week. Additionally, the ‘Reimagining Travel Retail’ workshop at the Majestic Hotel on Tuesday, which focused on innovative strategies for stakeholders to thrive in a dynamic environment, was also well attended.
The event featured 462 exhibitors showcasing thousands of world-class established brands and innovative products across all categories, occupying over 25,000 square meters of exhibition space in Cannes’ iconic Palais des Festivals.
A newly formatted TFWA i.lab provided visitors with the opportunity to explore cutting-edge solutions and engage with innovative start-ups aiming to enhance the travel retail experience. The refreshed, informal setting encouraged conversation and collaboration.
Need an event manager to assit you ?
If you are interested by this event, you would maybe like to know more about other events in Cannes as the LIONS festival creativity in ads and marketing, the international film festival, the Mipcom, the Real estate congress MIPIM, the TFWA (tax free), the ILTM (luxury travels), the ETH-CC conference on the ethereum ecosystem, the Yachting festival biggest yacht show of Europe, or the World AI Cannes Festival (WAICF) about artificial intelligence.
TAXE FREE 2025
- Experience
- Since 1997
- Location
- Palais des festivals Cannes
- Date
- 28 September to 1 October 2026
- Attendees
- 8k attendees
- Link
- https://www.tfwa.com/
Creative Event Agency
Conceptualisation - Production - Experience
Event Planner
Operating EMEA
France 🇫🇷
Cannes based
Multi-language
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Services
Cannes Warehouse
75 rue de Cannes
06110 LE CANNET
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